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Basics of Digital Marketing

Categories: Digital Marketing
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About Course

The basic course introduces the concept of Digital Marketing. It looks into the origin and evolution of Digital Marketing and discusses its distinction from Traditional Marketing. You will also learn about Digital Marketing tools and the benefits gained when implemented effectively.

What Will You Learn?

  • Digital Marketing
  • Traditional Marketing
  • 3C Framework
  • Digital Revolution
  • Digital Transformation

Course Content

Introduction to Digital Marketing
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History of Digital Marketing
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Difference between Traditional Marketing and Digital Marketing
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Transformation in Marketing (Impact of Digitization on Marketing and Resulting Opportunities)
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What is Digital Marketing?
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